The 9,500 toy sweets exported from Ningbo have just arrived at the Spanish port recently, and have been rushed to the local supermarkets by importers who have been waiting there. "Soon after we heard that the product was successfully cleared, orders from foreign customers arrived again." The head of Ningbo Good Life Food Co., Ltd. told reporters, "Toy candy is very popular abroad, although the price is several times higher than ordinary candy. But there is still in short supply. Foreign customers have added orders several times in a row, and our production line is running at full capacity. "

Now, toy candy has become a new bright spot in Ningbo. According to the statistics of the inspection and quarantine department, Ningbo exported more than 150,000 toy confections in 2006. Although the quantity only accounted for 13.5% of the total confectionery exports, the value of the goods reached more than 50% of the total value of confectionery products. From January to April this year, Ningbo exported more than 60,000 toy candies, an increase of 63% over the same period last year. Toy confectionery exported by Ningbo has been welcomed by consumers all over the world.

It is understood that the current market for traditional confectionery has stabilized, and consumer groups and consumption numbers will not show much fluctuation in a short period of time. Toys and confectionery specifically targeted at children's consumers are frequent and new, and their performance is remarkable, forming a potential market.

People in the industry pointed out that not only the ingredients of the toy candy meet the children's health needs, but also the novel shape and unique taste, achieving the unity of the functionality and leisure of the candy product. The interesting shape design of toy candy greatly improved the children's interest in eating. In the process of eating and playing, it also stimulated the children's imagination and practical ability. "One of the development trends of children's food is 'entertainment'. It must be delicious and fun, and children are just as willing to enjoy a fun life as adults." The head of a candy manufacturing company in Ningbo pointed at the company's exports last year. The fact sheet said, "We have now pushed off orders for other sweets, and only make toy sweets."

The reporter learned in the interview that the inspection and quarantine department has done a lot of work to promote the export of toys and candy. Since the consumption target of toy candy is young children, it is necessary to ensure the safety of the product itself, and at the same time to prevent the candy from being contaminated during the process of eating and playing. Ningbo Yinzhou Inspection and Quarantine Bureau uses the advantages of information and technology to communicate the latest inspection and quarantine standards and food packaging safety regulations related to confectionery products at home and abroad in real time. On the one hand, it conducts training on export food hygiene knowledge and guides companies to make good purchases of raw materials, The whole process of production and processing and sealing and packaging are checked to ensure the quality and safety of toy candy.